The IBCLC’s Elevator Speech

Can you describe your work, to a total stranger, in the time it takes to ride an elevator?

Try these:

“I’m an IBCLC. It’s the essential credential for lactation support.”

“IBCLCs empower women, and save babies’ lives.”

Why, you wonder, would an IBCLC ever need something like that?

Because it means IBCLCs around the world can promote and advocate for our credential (and jobs!) …. starting right now, today. ILCA has nearly 6,000 members around the world; there are nearly 23,000 IBCLC certificants worldwide. That is a powerful grassroots force, promoting “what IBCLCs do,” in a marketplace that is very confused about who all the different breastfeeding helpers are.


Read the whole article over at the ILCA Blog, Lactation Matters and jump right in to the new ILCA Strategic Plan.   What’s in your elevator speech?

Book Release!

My new book, Legal and Ethical Issues for the IBCLC was released July 25, 2011. This text, published by Jones & Bartlett, covers the day-to-day legal and ethical challenges faced by IBCLCs.  The book is available on Amazon or directly from the publisher. The work is also highlighted at Penn Medicine.Continue Reading

Getting to Know Liz Brooks

Liz was profiled in the ILCA Blog, Lactation Matters. Check out the interview and bonus video footage!Continue Reading